About
In a world where brands fight for attention, clarity makes them stand out. As a freelance Brand & Digital Design Director, I help agencies, brands and teams bring strategy, identity, and digital experiences to life in a way that truly fits the brand and its audience. With uncommon clarity, I craft work built to inspire today, adapt tomorrow, and endure beyond the noise.
About
In a world where brands fight for attention, clarity makes them stand out. As a freelance Brand & Digital Design Director, I help agencies, brands and teams bring strategy, identity, and digital experiences to life in a way that truly fits the brand and its audience. With uncommon clarity, I craft work built to inspire today, adapt tomorrow, and endure beyond the noise.
About
In a world where brands fight for attention, clarity makes them stand out. As a freelance Brand & Digital Design Director, I help agencies, brands and teams bring strategy, identity, and digital experiences to life in a way that truly fits the brand and its audience. With uncommon clarity, I craft work built to inspire today, adapt tomorrow, and endure beyond the noise.
Selected work
( 2023—2025 )
Selected work
( 2023—2025 )
Selected work
( 2023—2025 )
Precision & Wit
Scale-ups often hit a wall: growth creates chaos. Precision & Wit exists to turn that chaos into clarity. Their name reflects the balance at the heart of the brand — precision for the systems and structures that unlock performance, wit for the sharp, human approach that makes it stick. I helped define the brand positioning, crafted the visual and verbal identity, and designed a digital presence that embodies their belief in building systems around people, not forcing people into them. What started as an operations consultancy became a rallying point for scale-ups seeking clarity and growth.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Naming, Visual Identity, Website
Precision & Wit
Scale-ups often hit a wall: growth creates chaos. Precision & Wit exists to turn that chaos into clarity. Their name reflects the balance at the heart of the brand — precision for the systems and structures that unlock performance, wit for the sharp, human approach that makes it stick. I helped define the brand positioning, crafted the visual and verbal identity, and designed a digital presence that embodies their belief in building systems around people, not forcing people into them. What started as an operations consultancy became a rallying point for scale-ups seeking clarity and growth.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Naming, Visual Identity, Website
Precision & Wit
Scale-ups often hit a wall: growth creates chaos. Precision & Wit exists to turn that chaos into clarity. Their name reflects the balance at the heart of the brand — precision for the systems and structures that unlock performance, wit for the sharp, human approach that makes it stick. I helped define the brand positioning, crafted the visual and verbal identity, and designed a digital presence that embodies their belief in building systems around people, not forcing people into them. What started as an operations consultancy became a rallying point for scale-ups seeking clarity and growth.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Naming, Visual Identity, Website
Basteriq
In a market full of corporate sameness, Basteriq was built on a fearless mindset: unfollow the rules. We translated that spirit into a complete brand foundation — bringing vision into reality through positioning, a bold visual and verbal identity, and developing social strategy, content, and a brand film. An IT consultancy defined by vision and impact — challenging convention, inspiring growth, and standing unmistakably apart in a crowded landscape.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Visual Identity, Brand Film, Website, Social
Basteriq
In a market full of corporate sameness, Basteriq was built on a fearless mindset: unfollow the rules. We translated that spirit into a complete brand foundation — bringing vision into reality through positioning, a bold visual and verbal identity, and developing social strategy, content, and a brand film. An IT consultancy defined by vision and impact — challenging convention, inspiring growth, and standing unmistakably apart in a crowded landscape.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Visual Identity, Brand Film, Website, Social
Basteriq
In a market full of corporate sameness, Basteriq was built on a fearless mindset: unfollow the rules. We translated that spirit into a complete brand foundation — bringing vision into reality through positioning, a bold visual and verbal identity, and developing social strategy, content, and a brand film. An IT consultancy defined by vision and impact — challenging convention, inspiring growth, and standing unmistakably apart in a crowded landscape.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Visual Identity, Brand Film, Website, Social
Lotus Personal Showroom
To launch the fully electric Lotus Eletre, we created the Personal Showroom — an AI-powered digital experience with premium video content. It answers every question, learns user preferences in real time, and measures engagement to create a bespoke journey. The result is more than a product launch: it’s a new kind of showroom, a high-end digital experience that brings the luxury of Lotus directly to people — personalized, scalable, and unforgettable.
Agency:
code d'azur
Year:
2024
My role:
Design Direction, Digital Experience
Lotus Personal Showroom
To launch the fully electric Lotus Eletre, we created the Personal Showroom — an AI-powered digital experience with premium video content. It answers every question, learns user preferences in real time, and measures engagement to create a bespoke journey. The result is more than a product launch: it’s a new kind of showroom, a high-end digital experience that brings the luxury of Lotus directly to people — personalized, scalable, and unforgettable.
Agency:
code d'azur
Year:
2024
My role:
Design Direction, Digital Experience
Lotus Personal Showroom
To launch the fully electric Lotus Eletre, we created the Personal Showroom — an AI-powered digital experience with premium video content. It answers every question, learns user preferences in real time, and measures engagement to create a bespoke journey. The result is more than a product launch: it’s a new kind of showroom, a high-end digital experience that brings the luxury of Lotus directly to people — personalized, scalable, and unforgettable.
Agency:
code d'azur
Year:
2024
My role:
Design Direction, Digital Experience
Odido
In a saturated telecom market defined by sameness, Odido set out to become a new kind of brand — bold, human, and future-focused. As part of the transformation, I helped shape the future vision and contributed to the launch campaign, creating a vibrant identity that stands apart and connect with the next generation of customers. It marks the beginning of a new chapter in how telecom brands connect with people — approachable, human-centered, and unmistakably different.
Agency:
code d'azur
Year:
2023
My role:
(Digital) Future Vision, Launch Campaign
Odido
In a saturated telecom market defined by sameness, Odido set out to become a new kind of brand — bold, human, and future-focused. As part of the transformation, I helped shape the future vision and contributed to the launch campaign, creating a vibrant identity that stands apart and connect with the next generation of customers. It marks the beginning of a new chapter in how telecom brands connect with people — approachable, human-centered, and unmistakably different.
Agency:
code d'azur
Year:
2023
My role:
(Digital) Future Vision, Launch Campaign
Odido
In a saturated telecom market defined by sameness, Odido set out to become a new kind of brand — bold, human, and future-focused. As part of the transformation, I helped shape the future vision and contributed to the launch campaign, creating a vibrant identity that stands apart and connect with the next generation of customers. It marks the beginning of a new chapter in how telecom brands connect with people — approachable, human-centered, and unmistakably different.
Agency:
code d'azur
Year:
2023
My role:
(Digital) Future Vision, Launch Campaign
Archived projects
( 7 )
Archived projects
( 7 )
Archived projects
( 7 )
Kasteel Gemert (Website)
Viktor & Rolf (Website)
Kasteel Gemert (Website)
Viktor & Rolf (Website)
Kasteel Gemert (Website)
Viktor & Rolf (Website)
BWH (Branding & Website)
MailChimp (Campaign)
BWH (Branding & Website)
MailChimp (Campaign)
BWH (Branding & Website)
MailChimp (Campaign)
Victron (Website)
Victron (Website)
Victron (Website)
HyperSolid (Agency Branding)
Oasis Cannabis (Website)
HyperSolid (Agency Branding)
Oasis Cannabis (Website)
HyperSolid (Agency Branding)
Oasis Cannabis (Website)