About
In a world where brands fight for attention, clarity makes them stand out. As a freelance Brand & Digital Design Director, I help agencies, brands and teams bring strategy, identity, and digital experiences to life in a way that truly fits the brand and its audience. With uncommon clarity, I craft work built to inspire today, adapt tomorrow, and endure beyond the noise.
About
In a world where brands fight for attention, clarity makes them stand out. As a freelance Brand & Digital Design Director, I help agencies, brands and teams bring strategy, identity, and digital experiences to life in a way that truly fits the brand and its audience. With uncommon clarity, I craft work built to inspire today, adapt tomorrow, and endure beyond the noise.
About
In a world where brands fight for attention, clarity makes them stand out. As a freelance Brand & Digital Design Director, I help agencies, brands and teams bring strategy, identity, and digital experiences to life in a way that truly fits the brand and its audience. With uncommon clarity, I craft work built to inspire today, adapt tomorrow, and endure beyond the noise.
Selected work
( 2023—2025 )
Selected work
( 2023—2025 )
Selected work
( 2023—2025 )
One of A Kind Travel
Luxury travel doesn’t suffer from a lack of beauty. It suffers from a lack of intention. For One of A Kind Travel, I worked with ANDSTAAT to define the creative direction for a new brand that reframes luxury as time well spent, not places checked off. The direction leaned into calm confidence and selective storytelling. Editorial rather than commercial. Human rather than polished. Through visual restraint and early website concepts, the brand positions itself as an antidote to generic luxury travel. Standard is not an option. Everything else is. Photography done by: Ariadna Puigdomenech
Agency:
ANDSTAAT
Year:
2025
My role:
Creative Direction, Visual Identity
One of A Kind Travel
Luxury travel doesn’t suffer from a lack of beauty. It suffers from a lack of intention. For One of A Kind Travel, I worked with ANDSTAAT to define the creative direction for a new brand that reframes luxury as time well spent, not places checked off. The direction leaned into calm confidence and selective storytelling. Editorial rather than commercial. Human rather than polished. Through visual restraint and early website concepts, the brand positions itself as an antidote to generic luxury travel. Standard is not an option. Everything else is. Photography done by: Ariadna Puigdomenech
Agency:
ANDSTAAT
Year:
2025
My role:
Creative Direction, Visual Identity
One of A Kind Travel
Luxury travel doesn’t suffer from a lack of beauty. It suffers from a lack of intention. For One of A Kind Travel, I worked with ANDSTAAT to define the creative direction for a new brand that reframes luxury as time well spent, not places checked off. The direction leaned into calm confidence and selective storytelling. Editorial rather than commercial. Human rather than polished. Through visual restraint and early website concepts, the brand positions itself as an antidote to generic luxury travel. Standard is not an option. Everything else is. Photography done by: Ariadna Puigdomenech
Agency:
ANDSTAAT
Year:
2025
My role:
Creative Direction, Visual Identity
Precision & Wit
Scale-ups often hit a wall: growth creates chaos. Precision & Wit exists to turn that chaos into clarity. Their name reflects the balance at the heart of the brand — precision for the systems and structures that unlock performance, wit for the sharp, human approach that makes it stick. I helped define the brand positioning, crafted the visual and verbal identity, and designed a digital presence that embodies their belief in building systems around people, not forcing people into them. What started as an operations consultancy became a rallying point for scale-ups seeking clarity and growth.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Naming, Visual Identity, Website
Precision & Wit
Scale-ups often hit a wall: growth creates chaos. Precision & Wit exists to turn that chaos into clarity. Their name reflects the balance at the heart of the brand — precision for the systems and structures that unlock performance, wit for the sharp, human approach that makes it stick. I helped define the brand positioning, crafted the visual and verbal identity, and designed a digital presence that embodies their belief in building systems around people, not forcing people into them. What started as an operations consultancy became a rallying point for scale-ups seeking clarity and growth.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Naming, Visual Identity, Website
Precision & Wit
Scale-ups often hit a wall: growth creates chaos. Precision & Wit exists to turn that chaos into clarity. Their name reflects the balance at the heart of the brand — precision for the systems and structures that unlock performance, wit for the sharp, human approach that makes it stick. I helped define the brand positioning, crafted the visual and verbal identity, and designed a digital presence that embodies their belief in building systems around people, not forcing people into them. What started as an operations consultancy became a rallying point for scale-ups seeking clarity and growth.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Naming, Visual Identity, Website
Basteriq
In a market full of corporate sameness, Basteriq was built on a fearless mindset: unfollow the rules. We translated that spirit into a complete brand foundation — bringing vision into reality through positioning, a bold visual and verbal identity, and developing social strategy, content, and a brand film. An IT consultancy defined by vision and impact — challenging convention, inspiring growth, and standing unmistakably apart in a crowded landscape.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Visual Identity, Brand Film, Website, Social
Basteriq
In a market full of corporate sameness, Basteriq was built on a fearless mindset: unfollow the rules. We translated that spirit into a complete brand foundation — bringing vision into reality through positioning, a bold visual and verbal identity, and developing social strategy, content, and a brand film. An IT consultancy defined by vision and impact — challenging convention, inspiring growth, and standing unmistakably apart in a crowded landscape.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Visual Identity, Brand Film, Website, Social
Basteriq
In a market full of corporate sameness, Basteriq was built on a fearless mindset: unfollow the rules. We translated that spirit into a complete brand foundation — bringing vision into reality through positioning, a bold visual and verbal identity, and developing social strategy, content, and a brand film. An IT consultancy defined by vision and impact — challenging convention, inspiring growth, and standing unmistakably apart in a crowded landscape.
Agency:
TINY MASS
Year:
2025
My role:
Brand Strategy, Visual Identity, Brand Film, Website, Social
Lotus Personal Showroom
To launch the fully electric Lotus Eletre, we created the Personal Showroom — an AI-powered digital experience with premium video content. It answers every question, learns user preferences in real time, and measures engagement to create a bespoke journey. The result is more than a product launch: it’s a new kind of showroom, a high-end digital experience that brings the luxury of Lotus directly to people — personalized, scalable, and unforgettable.
Agency:
code d'azur
Year:
2024
My role:
Design Direction, Digital Experience
Lotus Personal Showroom
To launch the fully electric Lotus Eletre, we created the Personal Showroom — an AI-powered digital experience with premium video content. It answers every question, learns user preferences in real time, and measures engagement to create a bespoke journey. The result is more than a product launch: it’s a new kind of showroom, a high-end digital experience that brings the luxury of Lotus directly to people — personalized, scalable, and unforgettable.
Agency:
code d'azur
Year:
2024
My role:
Design Direction, Digital Experience
Lotus Personal Showroom
To launch the fully electric Lotus Eletre, we created the Personal Showroom — an AI-powered digital experience with premium video content. It answers every question, learns user preferences in real time, and measures engagement to create a bespoke journey. The result is more than a product launch: it’s a new kind of showroom, a high-end digital experience that brings the luxury of Lotus directly to people — personalized, scalable, and unforgettable.
Agency:
code d'azur
Year:
2024
My role:
Design Direction, Digital Experience
Odido
In a saturated telecom market defined by sameness, Odido set out to become a new kind of brand — bold, human, and future-focused. As part of the transformation, I helped shape the future vision and contributed to the launch campaign, creating a vibrant identity that stands apart and connect with the next generation of customers. It marks the beginning of a new chapter in how telecom brands connect with people — approachable, human-centered, and unmistakably different.
Agency:
code d'azur
Year:
2023
My role:
(Digital) Future Vision, Launch Campaign
Odido
In a saturated telecom market defined by sameness, Odido set out to become a new kind of brand — bold, human, and future-focused. As part of the transformation, I helped shape the future vision and contributed to the launch campaign, creating a vibrant identity that stands apart and connect with the next generation of customers. It marks the beginning of a new chapter in how telecom brands connect with people — approachable, human-centered, and unmistakably different.
Agency:
code d'azur
Year:
2023
My role:
(Digital) Future Vision, Launch Campaign
Odido
In a saturated telecom market defined by sameness, Odido set out to become a new kind of brand — bold, human, and future-focused. As part of the transformation, I helped shape the future vision and contributed to the launch campaign, creating a vibrant identity that stands apart and connect with the next generation of customers. It marks the beginning of a new chapter in how telecom brands connect with people — approachable, human-centered, and unmistakably different.
Agency:
code d'azur
Year:
2023
My role:
(Digital) Future Vision, Launch Campaign
Archived projects
( 7 )
Archived projects
( 7 )
Archived projects
( 7 )
Kasteel Gemert (Website)
Viktor & Rolf (Website)
Kasteel Gemert (Website)
Viktor & Rolf (Website)
Kasteel Gemert (Website)
Viktor & Rolf (Website)
BWH (Branding & Website)
MailChimp (Campaign)
BWH (Branding & Website)
MailChimp (Campaign)
BWH (Branding & Website)
MailChimp (Campaign)
Victron (Website)
Victron (Website)
Victron (Website)
HyperSolid (Agency Branding)
Oasis Cannabis (Website)
HyperSolid (Agency Branding)
Oasis Cannabis (Website)
HyperSolid (Agency Branding)
Oasis Cannabis (Website)